Category: Marketing

Microsoft Stores – Have some stock!

Business / Customer Service / Distribution / Hardware / Marketing / Microsoft / Websites

If you’re Home Depot or Best Buy, I can understand running out of stock on items. It happens. Businesses can only carry so much debt when ordering products from suppliers. It’s understandable that Best Buy might only have 50 iPad 2’s in stock at a given store. Home Depot could run out of 3/4 in. HD Maple Plywood, as they only order it once every 6 months and don’t sell much of it. Let’s look at the Apple Store. Sure, Apple only makes and sells about 50 products, …

Limit orders for eCommerce?

Business / Customer Service / Marketing / Technology / Websites

In the stock market you can create ‘buy orders’ (also called “limit orders”) which allow a trader to set an automatic ‘rule’ to buy (or sell) a stock when it reaches a specific price. So why not have that feature on Amazon, JCPenny, Staples, Sony – or a 3rd party site that will do the buying for you? Imagine you want that SuperTooth Disco High Power Bluetooth Stereo Speaker, but you just aren’t willing to pay $103.81 for it… but you WOULD pay $85. Sure, you can shop …

Retail businesses and their websites…

Blogging / Business / Customer Service / Marketing / Technology / Websites

Over the years I’ve help a lot of small business owners get their web presence started. One of the biggest mistakes those business owners have been to setup a website with too much of a focus on “timely” content. When writing the content for a website, and more specifically a retail business, it’s important to write generically enough that your site doesn’t look old and outdated in a few months. Using phrases like “We’ve been a leader in water filtration and purification for the past 2 years” means …

Freeway overpass advertising

Automotive / Business / Marketing

Many years ago, I was driving on the freeway and suddenly pictured a simple way for States to make money – without raising taxes! Selling ad space on overpasses. In today’s economic climate, governments need to stop taxing and start cutting – but if they MUST make more money, I don’t see any good reason why they can’t use some of the space that we all pay for as taxpayers, to help reduce the tax burden. There’s a huge number of “blank” freeway overpasses that are perfect canvases …

Interactive Movies…

History / Marketing / Phones / Software / Technology

In the 1950s there were 3D movies, Smell-O-Vision theaters and CinemaScope. The fad of 3D movies has come back around in the past few years, but I suspect it will go away again. So, what’s a new fad that has yet to come around? How about interactive movies? That is, mobile-enabled films… Movie theaters are using ultra-high-end digital projectors more and more these days. Those projectors are connected to hard drives. Those hard drives are connected to the internet. That means it would be pretty easy to deliver …

Social marketing and the small business…

Blogging / Business / Customer Service / Distribution / Email / Marketing / Technology / Websites

It’s been a good five years since “social marketing” really took off in a big way. Big, no HUGE corporations use it in one way or another. It likely doesn’t help their bottom line, but Coca-Cola, Microsoft, NASA, General Electric and even Yahoo and Google use Facebook. So WHY don’t small businesses who actually NEED the help? The simple answer is: knowledge. Most (not all) small business owners are intelligent go-getters who want to succeed in their chosen area of commerce. Those in the retail sector should be …

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