products | Dave Tavres

Test Driving… Mattresses

February 28, 2021 July 17, 2021 Business / Marketing / Technology

I’ve had the same mattress for more than 10 years now. I literally bought it (new) from a Big Lots store. It’s a Serta Perfect Sleeper Courtland mattress. I’ve been a fat guy for the past 10 years as well, so I’ve definitely put the mattress through its paces. I’ve also had somewhat bad neck pain for several years, usually when I wake up. I’ve tried several different pillows… different brands, different styles, different thicknesses. Nothing has seemed to help. It occurred to me recently than I’ve stayed …

Disney on Facebook

October 18, 2011 November 7, 2012 Blogging / Marketing / Microsoft / Technology / Websites

Years ago when I worked at Bing.com, I got frustrated at Microsoft for not taking advantage of social marketing and not making it easy for their customers to find their products in the “social world”. Specifically, almost none of their product websites had social media icons that would allow consumers to find THE official pages for Microsoft’s various products. See my post titled “Zune on Facebook”. I see the same issue today with Disney. They have a TREMENDOUS following, with amazing potential for reaching out to fans (consumers, …